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RESULTS
OF AN INDUSTRY STUDY OF FRACTIONALS &
PRIVATE RESIDENCE CLUBS
An
industry study of the fractionals and private residence
clubs market was recently completed. Below are some
of the key findings:
- Industry
Size - As of April 2003, over 138 fractional
interest resorts and private residence clubs were
in existence in the United States. An additional
31 resorts are in various stages of planning.
- Package
Offerings - Most fractional interests are available
in packages that range from two weeks to 13 weeks
of use per year. Four and five weeks of annual use
is the most widely offered package. Nearly all plans
provide usage flexibility to accommodate the needs
of owners.
- Product
Characteristics - The majority of fractional
resorts and private residence clubs are located
in ski destinations. The next most popular type
of location is beach destinations. Golf and urban
locations make up the remainder.
- Customer
Satisfaction - A full 96% of people who own
luxury fractionals, and 89% who own more moderately
priced fractionals, report that they are satisfied
with their purchases according to a survey by Ragatz
Associates, a research firm that specializes in
the leisure travel industry. A significant percentage
of these owners report interest in buying additional
fractionals, a factor further indicating high customer
satisfaction.
- Buyer
Profile - The most significant characteristic
of owners of fractionals and private residence clubs
is their high household income. The median income
was $241,000 for owners of luxury fractionals and
$108,000 for owners in the more moderately priced
fractionals segment.
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